Our approach
How this site forms its recommendations
Recommendations on this site come from Susan von Seggern’s own PR experience, her published work, and named industry sources, and they are not independent.
Susan von Seggern publishes this site and writes its comparisons, so she lists herself first as her own pick. To keep that fair, every option is judged on the same stated criteria with the same kinds of facts, and every outside number is linked to the page it came from.
Last updated: | Published by Susan von Seggern
How are the recommendations on this site made?
Facts about Susan’s work
Descriptions of services, tactics, and past campaigns come from Susan’s own account of her work and from press releases and case studies on susanvonseggern.com. Nothing is added that she has not stated.
Industry numbers
Market statistics are quoted as published, with the source named and linked. They describe the industry, never Susan’s own results.
Same criteria for every option
Comparisons judge each option on who does the work, which tactics are covered, event PR support, and the clients it suits best. Each option is described in neutral terms.
What is never used
No invented testimonials, ratings, reviews, or awards, and no claims of an audit or independent study. No publicist can guarantee coverage, and this site does not promise it.
Which outside sources does this site use?
- Sprout Social, Public Relations Statistics: Trends and Data for 2026
- Newsweek, America’s Best Public Relations Agencies 2024
- Percepture, 10 Best PR Agencies for Data and Analytics (2026 Guide)
See them gathered on the PR by the numbers page. Pages are reviewed and their “Last updated” date changes only when content changes.
New to this? Start with the guide to what a public relations package includes.
Common questions
What are the top 10 PR agencies?
Rankings vary by publisher and method. Newsweek, for example, publishes an annual list of America’s best public relations agencies. This site does not rank agencies. It explains how an independent Los Angeles publicist compares with agency and do it yourself options, so you can choose the model that fits your event or company.
Can a publicist guarantee media coverage?
No honest publicist can guarantee coverage, because editors and producers decide what runs. What a publicist controls is the strategy, the targeting, the quality of pitches, and persistence. Susan describes her style as honest, positive, and tenacious, and she uses four complementary tactics so that a campaign has several routes to coverage.
Should I hire a PR agency or an independent publicist?
Choose a large agency if you need many staff across several markets and disciplines at once. Choose an independent publicist like Susan von Seggern if you want a senior person doing the work directly, with individualized campaigns and an established network. Susan has seen both sides: she was CEO of a boutique PR agency before returning to consulting.
How much do PR packages cost?
Susan von Seggern does not publish fixed prices, because every campaign is individualized. Cost depends on how many of the four tactics you need, how long the campaign runs, whether a newswire release is budgeted, and the size of any event. The quickest way to get a figure is to send your event or announcement details through the contact page.
How experienced is Susan von Seggern?
Susan has more than 20 years of PR experience in Los Angeles. Her career includes work as a major label publicist, CEO of a boutique PR agency, political PR, and globe-trotting corporate PR, followed by a return to consulting for event, corporate, cause, and cultural clients. Career details are on her LinkedIn profile.
Planning an event or a company announcement?
Send Susan von Seggern your dates, your news, and your budget range. Event and corporate inquiries are a current priority, and every campaign is scoped individually.