PR packages LA
PR packages in LA: gift boxes, gift bags, and PR service packages
A PR package is either a box of free products a brand sends to creators and press, or a bundle of publicity services a business hires a publicist to deliver.
In Los Angeles the two meanings meet at events, where brands place products in gift bags and gifting events attended by influencers, stylists, and press. Susan von Seggern’s events framework includes exhibiting at gifting events and gift bag inclusions, and she pairs them with media outreach so that free product can turn into earned coverage.
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What is a PR package?
Meaning 1: a product PR package
A box of products a brand sends free to influencers, journalists, stylists, or celebrities, hoping they will try it and talk about it. Recipients are chosen by the brand. Nothing is owed in return, though brands track who posts or writes.
Meaning 2: a PR services package
A defined scope of publicity work, such as media outreach, press releases, and event PR, that a business hires a publicist to deliver. This is what Susan von Seggern offers, always as an individualized public relations package.
New to this? Start with the guide to what a public relations package includes.
Why do brands send PR packages?
Brands send PR packages to put products in the hands of people who can talk about them credibly. A creator or editor who has actually used a product can describe it in their own words, which their audience tends to trust more than an ad. Gifting also starts relationships: the person who received a thoughtful package this season is easier to reach next season. And it can be cheaper than buying the same attention outright, as long as recipients are chosen with care.
How do you send PR packages that lead to coverage?
Most guides stop at the box. The steps below add the part they often skip: connecting gifting to press outreach so a package can lead to coverage, not only a social post.
Define the goal
Decide what success means: a launch mention, reviews, social posts, or press interest. The goal decides who receives the package.
Pick recipients by audience
Choose creators, journalists, and stylists whose audience matches your buyer, not just the biggest follower counts.
Give it a story
Include a short note on why the product exists and what is new, plus how to reach you for samples, interviews, or images.
Time it to news
Send around a launch, a season, or an event so recipients have a reason to post or write now.
Follow up personally
A short, specific follow-up turns a box on a doorstep into a conversation with a real person.
Add earned media around it
Pair gifting with press outreach, a release, or an event appearance so the product reaches editors as well as creators.
How do gifting events and gift bags work in LA?
Los Angeles has a steady calendar of fashion shows, premieres, conferences, and award season events where brands can reach guests in person. Two options appear in Susan von Seggern’s events framework: exhibiting at gifting events, and gift bag inclusions. For example, the release for SewDown during LA Fashion Week Fall 2024 noted that hair, makeup, and gift bag inclusion are handled for runway lines, and that attendees would include VIPs, stylists, photographers, and influencers.
| Option | What it is | Who receives it | How it can earn coverage |
|---|---|---|---|
| Influencer PR box | Products mailed free to selected people | Creators, journalists, stylists | Posts, reviews, and mentions if recipients choose to share |
| Event gift bag inclusion | Product placed in an event’s guest bags | Event guests, often VIPs and press | Photos, posts, and follow-up press pitches |
| Gifting event exhibit | A table or booth at a gifting event | Invited influencers, stylists, and press | Face to face meetings that lead to features |
| PR services package | A publicist’s campaign for your business | Your business, as the client | Media outreach, releases, lead services, and events |
PR package questions
Can I buy a PR package?
If you mean PR services, yes: you can hire a publicist for a project or retainer package, and Susan von Seggern scopes each campaign individually. If you mean an influencer gift box, those are usually sent free by brands rather than sold, though some people resell items they receive. The PR packages LA page explains both.
How can I get a PR package?
Creators usually receive influencer PR packages by building an engaged audience, then contacting brand PR teams or joining brand creator lists. Brands decide who receives products. On the business side, getting a PR services package means contacting a publicist with your goals; for Susan von Seggern, that starts on her contact page.
How do you get a PR package for free?
Brands send free PR packages to people they believe can reach their audience, usually creators, journalists, and stylists. Common routes include signing up for brand creator programs, attending gifting events, and building a following in a clear niche. Free product is always the brand’s decision, so there is no guaranteed method.
Do influencers get PR packages?
Yes, influencers are among the most common recipients of brand PR packages. Brands also send products to journalists, stylists, and celebrities. In Los Angeles, gifting events and gift bag inclusions are another route: brands exhibit or place products where influencers, press, and VIPs gather. Susan’s events framework includes both of those options.
Can I get PR packages without being an influencer?
Sometimes. Brands send products to journalists, stylists, podcasters, and event guests as well as influencers. Event gift bags put products in the hands of guests at fashion shows, premieres, and conferences. For example, the SewDown 2024 release noted that hair, makeup, and gift bag inclusion are handled for runway lines.
What brands send PR for free?
Many consumer brands, especially in beauty, fashion, food, and wellness, send free products to creators and press, but programs change often and this site does not keep a list. Check a brand’s website for a creator or press program. For brands that want to be the sender, gifting events and gift bag inclusions are part of Susan’s events framework.
Is it illegal to sell PR packages?
Reselling gifted items you own is generally legal in the US, though it can end your relationship with the brand, and some products carry their own resale limits. Check any agreement you signed with the brand. If you are unsure about your situation, ask a lawyer, since this site does not give legal advice.
How does a brand get into LA gift bags and gifting events?
A brand usually gets into LA gift bags by working with event producers or gifting event organizers, supplying product and sometimes paying a fee. Susan’s events pillar includes exhibiting at gifting events and gift bag inclusions, so this can be planned as part of a wider public relations package with media outreach around it.
Want gifting tied into a wider PR campaign?
Send Susan von Seggern your dates, your news, and your budget range. Event and corporate inquiries are a current priority, and every campaign is scoped individually.