Corporate PR
Corporate PR that turns company milestones into coverage
Corporate PR from Susan von Seggern earns media coverage for company launches, milestones, and executives with real expertise.
Susan von Seggern brings globe-trotting corporate PR experience, time as CEO of a boutique PR agency, and political PR work to companies with real news. She announces milestones through exclusive or pre-brief models, sends releases to press, offers wire distribution through her annual Business Wire deal, and positions executives as sources through daily lead service monitoring.
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What does a corporate PR consultant do for a company?
A corporate PR consultant decides which company news is worth announcing, shapes it into stories reporters can use, gets it in front of the right journalists, and keeps the company visible between announcements. With Susan von Seggern, that work runs on four pillars: sustained media outreach, press releasing, lead service monitoring, and events.
Announcements
Significant milestones go out as an exclusive with one outlet or a pre-brief to several journalists under embargo, then are sent to press by email. Business Wire posting is added if budgeted.
Executives as expert sources
Five lead service feeds checked daily, plus journalist emails and Substacks, surface reporters looking for exactly the expertise your leaders have.
Ongoing outreach
Steady pitching to target outlets and podcasts keeps a company in the news between launches, using a network built over more than 20 years.
Conferences and events
Speaking or exhibiting at conferences, sponsorships, and small media introductions such as luncheons put executives in front of press directly.
New to this? Start with the guide to what a public relations package includes.
What corporate campaigns has Susan von Seggern run?
- Remotesome. On October 22, 2026, the AI driven tech talent company announced AI Transformation, a service that places AI and engineering teams inside enterprises and government organizations. The release described a referral network of more than 650 talent scouts.
- IceWind. The wind power startup announced a turbine deployment at the former Straumnes Air Station in Iceland, powering an Icelandic Coast Guard emergency beacon nine miles below the Arctic Circle. Susan’s portfolio also lists a pre-product buzz campaign for IceWind.
- Bitcoin Association. In January 2020 the organization announced its first Satoshi Nakamoto Scholarship, awarded to a Cambridge University PhD student.
- KOCOWA. The all-Korean content streamer announced its December 2022 lineup, including the K-Drama “The Forbidden Marriage” and “aespa’s Synk Road.”
- Geoship and Rock Row. Susan’s portfolio lists Geoship’s equity crowdfunding campaign and Rock Row, a green home development described there as sold out in 5 weeks.
Which PR tactic fits which company milestone?
| Milestone | Release model | Supporting tactics |
|---|---|---|
| Product or service launch | Pre-brief under embargo | Business Wire release if budgeted, email servicing, podcast pitching |
| Partnership or major hire | Exclusive with one outlet | Follow-up servicing to wider press, executive interviews |
| Pre-launch stage | Usually none yet | Founder stories, lead service responses, a buzz campaign |
| Ongoing expertise | Not required | Daily lead service monitoring, sustained media outreach |
| Conference presence | Announcement release | Speaking or exhibiting, media meetings on site |
What companies want from PR varies. Percepture cites industry research finding that 73% of PR professionals now prioritize brand awareness, while 55% focus on driving sales and revenue (Percepture, 2026 guide). Say which goal matters most to you in your first message.
Corporate PR questions
What does corporate PR include?
Corporate PR covers announcements such as launches, partnerships, new services, and milestones, plus the ongoing work of keeping a company in the news. Susan’s corporate work uses press releasing with exclusive or pre-brief models, sustained media outreach, lead service monitoring that positions executives as expert sources, and events such as conference speaking or exhibiting.
What corporate clients has Susan worked with?
Press releases and case studies on Susan’s main website include Remotesome, an AI driven tech talent company; IceWind, a wind power startup, including a pre-product buzz campaign; Bitcoin Association; the streaming service KOCOWA; Geoship’s equity crowdfunding campaign; and the Rock Row green home development. Her background also includes globe-trotting corporate PR work.
Can PR help a startup before launch?
Yes, pre-launch PR can build awareness before a product ships. Susan’s portfolio includes IceWind’s pre-product buzz campaign and crowdfunding campaigns for Geoship and the documentary Mantra. Pre-launch work usually leans on founder stories, lead service responses, and a well timed exclusive or pre-brief for the launch itself.
How can executives become media sources?
Executives become sources by answering journalists’ requests with useful expertise. Susan monitors five lead service feeds daily, plus journalist emails and Substacks, and pitches when a request matches a client’s expertise. This has produced placements in Good Housekeeping, Yahoo, the New York Times, HuffPost, and Best Life, among other outlets.
Does Susan work with clients outside Los Angeles?
Susan is based in Los Angeles, and press materials on her main website show clients in many places, including Miami, Tiburon, San Jose, Cambridge in England, and Iceland. Media outreach, release distribution, and lead service work can be done remotely. Contact Susan with your location and target outlets to confirm fit.
Can a newswire release save money?
It can, depending on how it is bought. Susan recommends Business Wire because of its respectability, and she holds an annual deal with the service that significantly saves her clients money compared with one off releases bought from Business Wire or other wires. Wire distribution is optional and is only added when it fits the budget.
Have a launch or milestone coming up?
Send Susan von Seggern your dates, your news, and your budget range. Event and corporate inquiries are a current priority, and every campaign is scoped individually.